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What is World Kids Colouring Day?

Have you always wanted to head off with your friends on a journey of discovery into the colourful world of your dreams? Then World Kids Colouring Day is perfect for you! For many years, children have been creating colourful pictures on a host of different themes on this global day of action to help children in need. 

This year’s theme is “Colourful Dreams”. 

We would like to discover from a picture you have drawn what your favourite dream is? What exciting adventures have you already experienced in your dreams? What adventures would you still like to have? Who comes along with you to discover your ‘dreamland’?

World Kids Colouring Day - Picture stories

On World Kids Colouring Day on 6 May 2015, children can put all of their ideas of the colourful worlds they dream of on paper, win great prizes and help vulnerable children together with a picture sponsor.

The artist with the most fascinating self-drawn picture of a colourful dream, as well as the group with the most creative drawing, will be awarded with some amazing prizes!

The lucky winners of the most creative group prize will receive a AUD $1,000 cash grant along with a AUD $500 STAEDTLER prize pack. The individual winner will receive a AUD $200 STAEDTLER prize pack.

Have a look at our lucky winning group last year, Rowellyn Park Primary School!

There are many ways to draw a picture for World Kids Colouring Day: If you don’t want to draw on your own at home, you can, for example, meet up with your best friends for drawing on 6th May, World Kids Colouring Day. Or ask your teacher whether your class can do a joint drawing even on that day.

Teachers will be able to download additional teaching material with educationally valuable information on the subject of “Colourful Dreams” and ready-made worksheets for their students from STAEDTLER.

Register now!

World Kids Colouring Day - Picture stories

Become a World Kids Colouring Day picture sponsor – do a good deed and get the chance to win, too!
Children who participate in World Kids Colouring day can not only draw for a good cause, but they can ask their mum, dad or grandparents if one of them wants to be their picture’s sponsor! Support them by becoming a sponsor for a World Kids Colouring Day picture, with all donations going to Save the Children Australia. You can find further information on how to help here.

In addition, all picture sponsors can submit the work of their child or group in our contest: 

Entry deadline:
Please submit your pictures by 1st June 2015 to:

Mail to:
STAEDTLER (Pacific) Pty. Ltd
World Kids Colouring Day
Level 3, 18 Aquatic Drive
Frenchs Forest NSW 2086

However you want to playfully express your Colourful Dreams is up to you. This could be a picture of the wonderful places, animals or much loved people that you dream about. We are looking for the most creative entries, so let your mind run wild in regards to the picture content and presentation. You could even submit a collaborative drawing like last year’s winners!

We look forward to your seeing picture and the effort that has gone into creating it!

And remember! With your picture, you not only show us your great ideas, you help other kids, too! Find out how.

Encourage creativity

Drawing, learning, having fun

No other activity allows children to be as creative as drawing and colouring. Children become immersed in their own colourful imaginary worlds and translate them onto paper. They have fun, enjoy doing it and it also supports their development. 

This year's slogan for World Kids Colouring Day fits in perfectly with this: entitled “Colourful Dreams”, it will send children off on a journey into their dreamlike imaginary worlds. Regardless of whether their pictures tell of adventures the children have had with wizards, princesses and kings or whether sea monsters, dwarves or fairies play the main roles – there are simply no limits to children’s imagination! Who knows, maybe the children’s pictures might even reveal their dream of one day becoming a pilot, football player or rock star?

What influence does colouring have on a child's development?

We spoke to Child Psychologist  Dr Miriam Bachmann MD:

“Colouring supports fine and gross motor skills, which are important for later acquiring reading and writing skills,” explains the Child and Adolescent Psychologist Dr Miriam Bachmann MD. 

On World Kids Colouring Day, everything revolves around creativity and children also become aware of social involvement in a playful way.

Dr Bachmann recommends that using paper, pencils and colours should be an integral part of any child's world:

“Colouring should be a natural and ongoing part of a child's life.” 

According to the expert, it is important to give children enough freedom to choose their colours, shapes and materials on their own.

Event ideas

On World Kids Colouring Day, creativity knows no bounds: Whether individual pictures, colourfully drawn illustrated stories, picture galleries or exhibitions of children's art - everything is allowed.The last seven years have shown that there is an infinite range of ideas to be found on World Kids Colouring Day.

In 2014 alone, more than one million children worldwide had great fun creating imaginative and wonderful pictures at various school events. There are no limits to your imagination. An exciting auction is just as much fun as a colouring party with a tombola or raffle. Here you will find the first exciting ideas:

Weltkindermaltag - Ideenbörse
  • Kindergarten art exhibition

Children’s pictures are genuine works of art that are coloured with incomparable creativity.
Why not host a real exhibition with their most beautiful works and ask a nearby gallery if they might allow you to use some of their space on 6 May. 

Then invite all parents and relatives to view and, of course, buy the children’s pictures on exhibit. An event that is sure not to be forgotten for a long time to come by young or old.

  • Child & parent night 

Children love it when their parents colour with them.
Organise a small colouring night at your school or facility where parents colour pictures with their children.
Not only is this fun for both, but results in really great pictures that can be purchased by the teaching staff and/or parents.

You have even more ideas? Super!
Write us and we’ll include your suggestion for the World Kids Colouring Day here on our website.


Looking back at actions in the year 2014

World Kids Colouring Day - winner class 2014

Last year, working with the topic "picture stories – colourful world trip", more than a million children worldwide took part in World Kids Colouring Day.

On May 6, from countries as far apart as Malaysia, South Africa and Europe, children enjoyed the great colouring party and at the same time campaigned for other children who are in need. Because these young artists were so committed, donations were collected worldwide that were used to support numerous aid projects.

Have a look at some of the amazing creations that entered last year!

Classroom materials for download

Riding on the back of a friendly dragon, flying weightlessly over hills and valleys and rescuing the princess from the dark dungeon: just one example of the countless adventures experienced by children at night. Every child has different dreams and has his or her own way of dealing with them. Exploring their own dreams is a fascinating and instructive activity for children. The “Colourful Dreams” theme of this year’s World Kids Colouring Day enables you to immerse yourself in dreamlike imaginary worlds together with your group. 

Children learn in a playful way to deal with their own dreams and to visualise what they might mean. At the same time, they also learn a lot about themselves as they do so. 

The free classroom materials include more information about the “Colourful Dreams” theme, such as Marsy's dream story, instructions for making a dream catcher or a FIMO sandman, as well as dream puzzles and lots of exciting information on dreams. Use these materials to embark on a fascinating journey into the world of dreams together with your group. 

World Kids Colouring Day magazine

Teachers can download the supplementary classroom materials with valuable teaching information and worksheets on the “Colourful Dreams” theme.

You can also download a World Kids Colouring Day poster to help spread the word around your school or organisation!

The magazine for World Kids Colouring Day is available to download (.pdf)

  • Enter the big colouring competition
  • Marsy's dream story
  • Make a dream catcher
  • Make a FIMO sandman
  • Dream puzzles
  • And lots more

Don’t forget to download the colouring template and share with your class! (.pdf)

Register here to receive your free supporter pack. For schools & organisations we also offer a free supporter pack including World Kids Colouring Day magazines as well as teaching materials such as templates, additional information for teachers and free STAEDTLER coloured pencils. Your supporter pack will contain everything to help make World Kids Colouring Day a success.


Save the Children - For our children's future

World Kids Colouring Day and Save the Children
© Save the Children Australia

Save the Children is Australia's leading independent emergency relief and development organisation for children. We save and protect children's lives. We strive to give every child a safe and happy childhood. Globally, Save the Children works in 119 countries. In Australia, we work in every state and territory with programs in more than 90 locations.

With the collected donations from the World Kids Colouring Day, STAEDTLER will support Save the Children's Australian programs. Together we will continue to save and protect children's lives and strive to give every child a safe and happy childhood.

World Kids Colouring Day
© Save the Children Australia

Some key statistics about Australia:

  • It is estimated that 40,000 Australian children living in poverty and remote communities miss out on early childhood education each year
  • Save the Children currently reaches approximately 50,000 children here in Australia
  • More than 50% of Save the Children's Australian programs focus on improving the lives of Aboriginal and Torres Strait Islander children.
  • 47% of indigenous children in Australia are developmentally vulnerable on the Australian Early Development Index Scale compared with 22% of non-indigenous children
  • Only 40% of 4 year olds in Queensland are getting kinder or long day care education
  • Mobile Playchemes (supported playgroups for children and their parents in a community setting) reached 6,600 children in over 100 sites across Australia in 2011.
  • Through Youth Engagement programs in WA, NSW and Tasmania Save the Children provide vulnerable young Australians with skills and opportunities to fully participate in community life. In 2011 Youth Engagement programs worked with over 1,000 young people.
World Kids Colouring Day and Save the Children

Save the Children is addressing these issues. Established in Australia in 1919, they have been running programs for Australian children since the 1950's.

The organisation's education, health and wellbeing, and protection programs aim to brighten the outook for many Australian children.

Save the Children

STAEDTLER is uniting globally to support Save the Children through this special promotional day.

In this colouring campaign, children in Australia and around the world are invited to get creative and raise money for their beautiful works, to help other children in need.

For more information about Save the Children go to:
or find out more about their Australian programs by reading their brochure. (.pdf, 0.4 MB)


World Kids Colouring Day

Do you have any questions or require more information about World Kids Colouring Day? Would you like to share an exciting idea for an activity with us or register as a participant? Then please get in touch.

Simply write to us at contact(at)world-kids-colouring-day.com.au or fill in the form below. We’ll be happy to answer your request.

Contact us!

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World Kids Colouring Day

By reporting about the World Kids Colouring Day the press can greatly contribute to increasing awareness, and thus the success, of the donation campaign.

Here you can find press information and visual material for the 2015 World Kids Colouring Day.

Press contact:

Megan Drummond
Drummond Communications Pty Ltd
T: 02 66 844 854
M: 0410 421 404
E: megan(at)drummondcomms.com.au


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